You can hire a celebrity spokesperson to represent your company, buy the most amazing mass media schedule on radio & TV, and have a PPC genius ready to turning clicks into cash. But if your website can’t convert leads into customers, you’re missing out.
You recommend “tune-ups”, “inspections” and “regular maintenance” in your industry? So do we. Pull up your company website and follow along with our 55 suggestions for a better-performing, cleaner, clearer website.
- Is your phone number on the home page?
- Is the “About Us” about YOU, i.e. does it mention the business owner(s); is there a real staff photo or just stock photos; And is there an origin story?
- Are service areas listed?
- Is there a service map?
- Are there links to an OVI on the home page?
- Does your URL have dashes or numbers?
- Is “LLC”, “Inc” or other weirdness in the address?
- Does the ear “hear” as the eye “sees?” Example: is “bank” spelled “banque”?
- Is there a button for “Contact Us” on each page?
- Did you test each page?
- Can you book online?
- If you can book online, what is the response time?
- Is there a blog?
- If there is a blog, when was the last time it was updated?
- How relevant is the blog content to your business or area?
- Are there photos with the blog? Are they stock or specific?
- Is the site mobile optimized?
- Are there social media links?
- If there are social media buttons, do they work?
- If they work, what is the frequency of the social media postings?
- What is the relevance of the social media postings?
- Are there seasonal specials/offers/mentions on the homepage?
- If so, do they reflect the current season or outdated?
- Is there a Live Chat feature?
- Does the Live Chat work?
- Are there hyperlinks and do they work?
- Are there reviews on the home page?
- Are there buttons for review sites?
- Is there a page for FAQ’s?
- Is there a video that automatically plays without visitor consent?
- Is there a content offer on the home page such as a whitepaper, e-book, or guide?
- Are there Success Indicators such as awards or recognition on the home page?
- Is there an area for recruitment inquiries?
- Are the images for each category or page title relevant?
- Are the general categories broken down into more specific searchable services?
- Does the content on the page contain variety such as paragraphs and bullet points?
- Does each page have a call to action?
- Are company colors, logos and themes consistent throughout each page?
- Is font consistent where appropriate?
- Is font size consistent where appropriate?
- How long does the site take to load? Is it incomplete? Do areas lag?
- Is there a favicon?
- Do the pages contain titles and meta-data?
- Have you checked for cross-browser compatibility?
- Has more than one person checked for spelling and grammar mistakes?
- Can users subscribe to your content via RSS?
- Are analytics installed to measure website performance and conversion?
- Is there a sitemap in the architecture?
- What is the general flow of the site?
- Does the color, size or arrangement of the font make the site difficult to read?
- Who has access to the back end to make changes?
- Are the administrators current?
- Is the site bilingual? Should it be?
- Does the site contain “industry speak”?
- Is there a place to provide feedback via email?
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Whew! Sure, it’s a lot, but it’s worth it to take the time to go through it, even if you just take it a few steps at a time.