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A Better Budget, Bite By Bite

You know that old joke about “How do you eat an elephant?” The punchline is, you don’t eat an elephant all at once. You eat it one bite at a time. And since it’s the time of year that everyone … Continue reading

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Want Referrals? Be Big Screen “Remark”able.

What do we mean “remark”able? Simple. Do something worth remarking about. That means you can’t settle for just lip service, the standard “friendly service, better selection, honesty and integrity” lines. It’s time to put words into actions and, in the … Continue reading

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Brand, Bond, Boom!

Week after week you wave a flag on Facebook and put an offer out there to get some attention. You offer a price break on your website. You have a special discount in your radio ads. You put a coupon … Continue reading

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Good Learners and Quick Forgetters

Here we are in September, and many of you are prepping for the SGI EXPO in New Orleans. You may be sharing that valuable experience with some of your team, if not then, but when you return. It’s important that … Continue reading

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5 Ways to Unscrew Your Screwed-up Recruitment Letter

So many companies are approaching recruiting from the standpoint that prospects should be grateful they’re being courted, when actually, it should be the other way around. After all, you want to reach – and convince – future employees that you’re … Continue reading

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Website Punch List

You can hire a celebrity spokesperson to represent your company, buy the most amazing mass media schedule on radio & TV, and have a PPC genius ready to turning clicks into cash. But if your website can’t convert leads into … Continue reading

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When Your “About Us” Page Isn’t About…Us

When Your “About Us” Page Isn’t About…Us Just like outer space, cyberspace can be a cold, uninviting environment. Yet when you want to establish trust and focus on differentiating a company, so many business owners waste their About Us page … Continue reading

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When Is A Brief Message TOO Brief?

When Is A Brief Message TOO Brief? A question came in the mailbag the other day…okay, the cyber-mailbox. But it was one I’ve seen before, so I thought I would go ahead and answer it here in this month’s column. … Continue reading

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The One Man Brand – Love Him or Hate Him

The One Man Brand – Love Him or Hate Him (He’ll Love You Either Way!) How does a company become the Harley-Davidson, the Starbucks, the Dallas Cowboys of their category? What makes a brand stronger than three acres of garlic? … Continue reading

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Vortex Relationships

Your Company Is In A Relationship…and It’s Complicated. In a previous article, I had promised to tell you more about what happens when elements inside your business converge with the outside world; ideally, how your customers become ambassadors for your … Continue reading

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